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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

FranklinNOW reporting shouldn't be so difficult


I volunteer on FranklinNOW. So does my wife. As a result, we want FranklinNOW to be the best website possible.

It’s not too much to ask that reporters on FranklinNOW exhibit professionalism at a level far above that of a high school newspaper. Timeliness should be a top priority. Why should readers have to wait?

No one expects Pulitzer Prize winning-stuff. We’re talking municipal government coverage here. What is expected is news delivered promptly while it’s news.

Case in point.

Greendale School Board met on Monday.

An article about the meeting is posted quickly.

Simple.

No rocket science.

FranklinNOW…hello??? What’s the problem?

Why should readers have to wait two weeks (August 19) for a report on what happened at the last Franklin Common Council meeting? (August 5)

The reporter of that August 19 article that's easily found on this site disingenuously refers to a report that was discussed at the meeting two weeks prior as “new.” No, it was “new” then having been discussed for the very first time. Two weeks later, after “news” of its contents were already blogged and posted, the report is no longer “new,” not even to cover the reporter’s behind.

Editors also need to take note. This is the Internet. News that is two weeks old isn’t news. Just forget and dump it unless you have a totally new and refreshing angle. Now there's an idea. New and refreshing.

News reporting on FranklinNOW has always been average at best. It’s now at its all-time worst, with no cutting edge, insightful material. Whatever the reporter is fed is automatically regurgitated without question. That’s Journalism 101 with a capital  “F.” And anyone who operates under that philosophy will have a hard time getting a job in a market larger than Biloxi.

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