Marquette University and Laughlin Constable to Host Digital Marketing Summit

The first Digital Marketing Summit comes to Milwaukee with keynote presentations from Matthew McGregor, director of digital rapid response for the 2012 Obama Presidential Reelection Campaign, Molly McKenna, director of public relations at McDonald’s USA, and Casey Flanagan, executive vice president of planning at Laughlin Constable. The event, hosted by Marquette University’s Diederich College of Communication and digital marketing firm Laughlin Constable, takes place Wednesday, March 20, from 8:30 a.m. to 5 p.m. at the Weasler Auditorium, 1506 W Wisconsin Ave, Marquette University, Milwaukee, WI.

The event is part of the Insight Summit Series hosted by Marquette, featuring a one-day conference focusing on trends and the future of digital marketing and advertising. Designed for marketing professionals, this summit will focus on digital strategy, user-experience (UX), advertising, mobile, content marketing, publishing, and measurement and analytics.

The list of powerful speakers includes Phil Gomes, senior vice president digital integration for Edelman Digital; Chick Foxgrover, chief technology officer for the American Association of Advertising Agencies (4A’s); Elisabeth Osmeloski, search engine strategist and editor for Search Engine Land; Caitlin Moyer senior marketing manager for the Milwaukee Brewers; Cristina Daglas, editor from Milwaukee Magazine; Marti Gahlman, director of e-commerce & digital for Master Lock; Mike Kornacki, user experience architect for Johnson Controls and many more. The speakers will share their insights, expertise and experience on how to take your digital marketing to the next level.

“This a wonderful opportunity for professionals and our students to hear from thought leaders from through-out the Midwest,” said Lori Bergen, dean of the Diederich College of Communication. “We’re delighted to host events like this that bring industry speakers and leaders together with our students who aspire to careers in the digital marketing industry.”

Conference fees are $129 for professionals and $25 for students, which includes breakfast, lunch and parking. Students interested in attending can apply for one of 50 Eisner Creative Foundation scholarships to attend the event free. The event is sponsored by Marquette University and the Diederich College of Communication, Laughlin Constable, the Big Shoes Network, and the Eisner Creative Foundation. Event proceeds will provide scholarship aid to students in the Diederich College of Communication.

More information as well as registration and a complete list of speakers can be found at http://www.insightsummitseries.com/. For student scholarship information, go to http://www.insightsummitseries.com/2013/03/eisner-creative-foundation-to-provide-50-scholarships-for-college-students-to-attend-event/