BBB: Don't Fail At A Memorial Day Sale

May 25, 2013

Memorial Day is not only a kick-off to summer, but it’s also a big time for shoppers to look for some good deals. Better Business Bureau urges consumers to spend wisely on those “extra savings” and “sales” you see in advertisements.

According to American Automobile Association (AAA), median spending during the Memorial Day weekend is expected to be $659. Nearly half, 44 percent, of travelers also intend to partake in shopping. This weekend will bring big sales from many markets: car dealerships, clothing and even grocery stores.

In order to avoid confusion with consumers, BBB Code of Advertising often works with businesses as an advertising guide with basic standards to adhere to. Here are five of the most recognizable advertising terms:

Comparative price, value and savings claims: Advertisers often use words like “regularly” or “originally.” If the business uses the word “originally,” the original price should be the most recent price before the sale.

Sales: The word “sale” should only be used if there is a significant price reduction for the merchandise offered for a limited period of time. Sale merchandise should be taken off “sale” and priced regularly immediately after the sale time period.

“Up to” savings: Businesses should clearly state the range of savings without focusing on the maximum. They should also have a good amount of items available at the discounted price.

Lowest price: It’s difficult for sellers to compare their lowest price with all competitors. If advertisers claim they have the lowest price, they should have evidence to verify their claims.

Free: The word “free” may be used in advertising when the business is offering an unconditional gift. The advertiser must clearly disclose this condition with the “free” offer.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.

Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» The Prairie School to host event on gifted children 11/27

» Plans for Alyson Dudek ice skating center move forward with donation 11/25

» Missing Franklin man found dead on Nov. 24 near Oak Leaf Bike Trail 11/25

» Police identify body found near bike trail as missing Franklin man 11/25

» Oak Creek girls basketball team looks to dominate with depth 11/24

» Wisconsin DOT: South 27th Street is open for business during holiday season 11/24

» Meijer to provide food for Oak Creek's annual 'Evening of Blessings' 11/24

» Greendale School Board Academy to be held for prospective spring election candidates 11/24

» Franklin girls basketball team has talent, looks for depth 11/24

» Oak Creek pulls away late to beat Brookfield Central, 59-46 11/21

» Oak Creek 8th graders 'view the world' as journalists in writing unit, 4 essays to be posted online 11/19

» Updated state championship game rankings of area prep football teams and players 11/19

» Franklin's $37 million budget has no tax change 11/18

» Rawson Avenue closure beginning Nov. 18 11/18

» Cudahy man found dead near hunting tree stand in Adams County 11/18

» Greendale trustees raise tax levy 1 percent, bump up budget by 45 percent to construct fire station 11/18

» Coming off good season, will Oak Creek football team dare to be great? 11/17

» Nine Oak Creek athletes sign letters of intent 11/17

» Franklin, Oak Creek swimmers finish well at state 11/17

» Hales Corners Chamber of Commerce to host social on Nov. 24 11/17

» Oak Creek Culver's to host annual Kids2Kids Toy Drive 11/16

» Hales Corners 2016 proposed budget sees 'nominal increase' 11/16

» Legacy Spa & Salon to host networking event on Nov. 7 in Hales Corners 11/16

» Greendale's first fire engine, which entered service in 1938, returns home 11/16

» Videos: Arrowhead stuns Franklin in epic football finish 11/14

View All Posts Got a tip? Welcome rss


Local Business Directory