NOW:53207:USA00949
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA00949
72°
H 72° L 59°
Cloudy | 15MPH

BBB: Don't Fail At A Memorial Day Sale

May 25, 2013

Memorial Day is not only a kick-off to summer, but it’s also a big time for shoppers to look for some good deals. Better Business Bureau urges consumers to spend wisely on those “extra savings” and “sales” you see in advertisements.

According to American Automobile Association (AAA), median spending during the Memorial Day weekend is expected to be $659. Nearly half, 44 percent, of travelers also intend to partake in shopping. This weekend will bring big sales from many markets: car dealerships, clothing and even grocery stores.

In order to avoid confusion with consumers, BBB Code of Advertising often works with businesses as an advertising guide with basic standards to adhere to. Here are five of the most recognizable advertising terms:

Comparative price, value and savings claims: Advertisers often use words like “regularly” or “originally.” If the business uses the word “originally,” the original price should be the most recent price before the sale.

Sales: The word “sale” should only be used if there is a significant price reduction for the merchandise offered for a limited period of time. Sale merchandise should be taken off “sale” and priced regularly immediately after the sale time period.

“Up to” savings: Businesses should clearly state the range of savings without focusing on the maximum. They should also have a good amount of items available at the discounted price.

Lowest price: It’s difficult for sellers to compare their lowest price with all competitors. If advertisers claim they have the lowest price, they should have evidence to verify their claims.

Free: The word “free” may be used in advertising when the business is offering an unconditional gift. The advertiser must clearly disclose this condition with the “free” offer.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» DJ's Court Tourney held Saturday 7/24

» BMX, skateboarding competition canceled Saturday in Oak Creek 7/23

» Oak Creek baseball team rallies big 7/19

» Search of phone leads police to suspects in South Milwaukee gun thefts 7/17

» South Milwaukee registers sewage overflow into Lake Michigan tributary 7/15

» City delays decision on $1.2 million claim involving detective 7/14

» Tesla settles lemon lawsuit, agrees to pay Franklin man $127,000 Updated:  7/14

» Suzy's Cheesecakes facility wins final Oak Creek approval Updated:  7/9

» We Energies seeks to modify Oak Creek power plant 7/8

» 5 Wisconsin men caught with 100 walleye over limit in North Dakota 7/5

» Sustachek's no-hitter lifts Oak Creek baseball team to GMC title 7/3

» Patrick Cudahy statue to be rededicated for park's 100th anniversary 7/3

» Hales Corners CPA charged with federal tax fraud Updated:  7/2

» Falls pitcher Ty Weber strikes out 12 in 4-3 win over Oak Creek 6/24

» Bartolottas' Miss Beverly's Deluxe Barbeque is opening July 11 in Greendale 6/24

» Woman arrested after rubbing feces on wall of boyfriend's home 6/24

» Police called when large fight breaks out at bar 6/23

» Milwaukee suburbs Fourth of July 2014 celebrations 6/20

» Turchin's grand slam lifts Oak Creek baseball team past Franklin, 6-2 6/19

» Social media photos of the June 18 storms around Southeast Wisconsin 6/18

» Fire destroys trailer home in Franklin 6/14

» 2nd suspect sought in string of armed robberies, carjacking Updated:  6/12

» Joy Global expands into Oak Creek 6/12

» Woman arrested for drug trafficking after police find drugs in her hotel room 6/12

» 2 arrested when off-duty officer sees woman put on tourniquet 6/6

View All Posts Got a tip? Welcome rss

Local Business Directory

Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

CONNECT