Gimbels and Schuster’s were watchwords in Milwaukee retail as competing department stores vying for elegance, service and scope of merchandise. A Gimbels’ employee in the 1970s, Paul Geenen traces both stores to German immigrants who settled here in the 19th century, seeing the burgeoning city as a place of opportunity. In 1962 the two chains merged, but the consolidation didn’t survive corporate takeovers and the changing retail environment.
By the end of the ’80s, Gimbels was gone, leaving memories of the 165-foot Christmas tree on the side of its downtown store, the appropriately named Tasty Town dinners and the annual Billie the Brownie Christmas promotion. Come to learn more or to share your own stores about these beloved stores,
Tuesday, July 22, 11:00 am -Clement Manor Center for Enrichment, 9405 W. Howard Ave., Greenfield. Cost $5.00. Please call (414)546-7302 to reserve your seat today.
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