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Lake Express Sole Operating Midwest Ferry, Prepares for Surge In Riders

Sept. 10, 2009

Milwaukee-based Lake Express high-speed ferry is preparing for a surge in riders for the remainder of its 2009 travel season after the S.S. Badger ferry recently announced a shortened operating season. According to Lake Express officials, the cancellations have already resulted in dozens of new bookings since the announcement was made on September 2.


“We began receiving calls that very day, and we’ve been receiving a steady flow of bookings ever since from passengers having to rebook reservations,” said Aaron Schultz, director of sales and marketing for Lake Express.


To accommodate the influx of displaced riders, which includes families taking end-of-season trips, Lake Express will extend its popular family travel deal, allowing kids under the age of 18 to ride the ferry for free until the end of Lake Express’ 2009 season, which lasts until November 1. College students will receive reduced fare with a new 15 percent student discount rate. The ferry has also partnered with Michigan tourism businesses to offer riders traveling from Wisconsin additional savings for their final trips of the season.


“With Labor Day around the corner and the coming fall travel season, families are still looking for affordable travel options, and we’re more than happy to provide our riders with the best travel deal and an opportunity to experience unique Michigan destinations,” said Schultz.


The “kids ride free” deal, which first launched in May 2009, saves a family of four $115 for a one-way trip, and $196 for a roundtrip purchase.


Ferry riders can find a complete listing of Michigan travel deals and special hotel discounts on Lake Express’ website,


Lake Express is an eco-friendly ferry, and received the Travel Green Certification from the Wisconsin Department of Tourism in 2008. For more information on Lake Express and ticket prices, call 1-866-914-1010 or visit


About the Lake Express: The Milwaukee-based Lake Express ferry began service in 2004, and is the Midwest’s only high-speed auto/passenger ferry. The ferry accommodates 250 passengers, and holds up to 46 vehicles and 12 motorcycles. With terminals in both Milwaukee, Wis. and Muskegon, Mich., Lake Express makes multiple daily trips across Lake Michigan, with each voyage totaling two and one-half hours. Ample parking and easy interstate access are available at both terminals, as well as car rental, taxi and shuttle services. As a fun, fast and easy transportation service, Lake Express has become the premier travel option to avoid lengthy, congested drives through Chicago. For more information, or to schedule a trip visit or call 1-866-914-1010.


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