Beginning today, students and faculty alike at colleges and universities can vie to win an exclusive on-campus screening of Freakonomics, the highly anticipated film version of the bestselling book about “the hidden side of everything,” hosted by authors Steven Levitt and Stephen Dubner, the economist and journalist duo whose provocative and entertaining applications of incentives-based thinking to human behavior have propelled them into internationally bestselling authors.
Participating in the Freakonomics Campus Screening Contest is simple—students, faculty and staff at accredited institutions of higher education must visit the film’s official website, http://www.magpictures.com/freakonomics/. There, participants can click on the button titled “Enter the Campus Screening Contest” after watching the film’s trailer, and enter the requested information, including School, Major and Email Address. The college or university with the most entries submitted prior to Friday, October 8, 2010, will receive the coveted screening of Freakonomics with Levitt and Dubner, which will be scheduled at the winning schools’ convenience during the fall of 2010.
“The origin of the Freakonomics phenomenon is rooted in the curiosity of students and the passion of faculty, particularly in the disciplines of Economics, Sociology, Business, Statistics, and Political Science at colleges and universities around the globe,” explains Chad Troutwine, the Producer of the cinematic adaptation. “This contest offers an opportunity to not only see the film, but to engage in dialogue with the original minds behind Freakonomics.”
Produced by Green Film Company and distributed by Magnolia Pictures, Freakonomics examines human behavior through case studies directed by six of the world’s most respected filmmakers. Alternately sobering and hilarious, but always entertaining, the film examines how incentives drive behavior, from encouraging underachieving kids to learn with cold hard cash to investigating rampant cheating among Sumo wrestlers to exploring the repercussions of baby names to identifying an explanation for why crime rates dramatically dropped in the early 90s. Segments are woven together with context, commentary and insight from Freakonomics authors Levitt and Dubner.
For more information about Freakonomics, which hits theaters on October 1, 2010, and is currently available for iTunes download or On Demand through most cable providers before its theatrical release, or the campus screening contest, visit http://www.magpictures.com/freakonomics/ or contact Lisa Weiner at 303.433.7020 or firstname.lastname@example.org.
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